Introduction to Elements
Elements is LTX Studio's system for conveniently saving and reusing visual assets across your project, such as a character, location, prop, visual style or a brand mark. By creating your Element once and easily tagging it by name in any prompt, LTX Studio will apply it consistently across every scene and generation.
Elements are available on Standard, Pro, and Enterprise plans. Brand Kit is an Enterprise-only feature.
What are Elements and why use them?
Elements is a space within your project to build, store, and manage reusable visual assets. Save something once as an Element and tag it anywhere in your project, keeping your cast, props, brand marks, and visual style consistent across every scene and generation.
Use Elements to:
- Keep cast and locations consistent: Maintain character and location continuity across shots without re-prompting from scratch
- Lock in a visual style: Apply a defined aesthetic, genre, or format so your project feels cohesive from scene to scene
- Protect brand identity: Apply accurate logos, fonts, and HEX-based colors across every generated asset
- Work faster: Reusable assets mean less re-uploading, less re-prompting, and fewer credits spent correcting drift
- Collaborate at scale: With Brand Kit (Enterprise only), build and share sets of Elements with members of your organization, so every team works from the same visual foundation
Brand Kit is an Enterprise feature that lets admins build a shared set of Elements and distribute them across the whole organization. Every team member and project starts with the same approved characters, logos, styles, and colors — no manual recreation needed. See Create a Brand Kit for more.
The types of Elements explained
Each Element type is designed for a specific kind of asset, so the right things stay consistent in the right ways across your project.
- Character: Human or non-human characters who recur across your story or campaign — a protagonist, brand spokesperson, or recurring cast member. Characters can also be assigned a voice for consistent narration or dialogue.
- Object: Products, props, wardrobe pieces, or any item that needs to look identical from shot to shot
- Location: Scenes and environments that stay visually consistent across shots, regardless of framing or camera angle
- Style: A defined visual aesthetic applied across shots, so your project feels like it belongs to the same world
- Color: Specific HEX codes that lock in your brand colors across image generations, from clothing and props to the overall color grading of a shot. Color Elements use HEX codes rather than image uploads
- Logo: Brand marks and visual identities that need to remain accurate across scenes and projects
- Font: Typography you want to reuse consistently across titles, overlays, and text-based assets
- Other: Anything that doesn't fit the categories above, such as textures, effects, or custom visual references
Unlike other Element types, Color Elements don't use image references — they use HEX codes for an exact color match. You'll enter the HEX value directly when creating a Color Element.
How to create an Element
Most Elements are image-based (except Color Elements, which use HEX codes). There are two ways to create them.
Method 1: Upload from your device
This works best when you already have reference images ready.
- Inside a project, open the Elements tab
- Click New Element
- Select the Element type (Character, Object, Logo, etc.)
- Give it a name. Keep it short and descriptive, since you'll be tagging it by name later
- Upload up to 10 reference images. For characters and objects, multiple angles improve consistency across generations
- Click Save Element
Method 2: Save directly from Gen Space
This works best when you've just generated something you want to reuse.
- Generate an image in Gen Space
- Hover over the image and click Tools in the top-right corner of the image
- Select Save as Element
- Choose the Element type and give it a name
- Optionally add up to 9 extra reference images, uploaded from your device or pulled from your Gen Space assets
- Click Save Element
Tips & best practices for creating Elements
Consistent inputs lead to consistent outputs. Across all Element types:
- Use a clean, neutral background. White or gray works best.
- Center your subject with space around the edges
- Use soft, evenly distributed lighting and avoid directional shadows
- Upload high-resolution images
Type-specific tips:
- Character and Object Elements: Frontal views give the model the most to work with. Add side shots or close-ups for extra flexibility across generations.
- Logo and Font Elements: White backgrounds are strongly recommended. Black or transparent backgrounds can cause unwanted artifacts.
- Style Elements: Avoid uploading duplicate or highly similar reference images, as the model may over-emphasize repeated details. For best results, tag your Style Element at the end of your prompt.
- Color Elements: Use exact HEX codes for precision. If you're working to brand guidelines, pull the HEX directly from your brand's color system rather than sampling from an image.
Using Elements in your projects
Elements plug into your creative workflow across image generation, video, and storyboarding.
Image generations
Tag Elements directly in your Gen Space prompt by typing @ followed by the Element name, or select it from the dropdown as it appears. LTX Studio references the asset you've saved and keeps it consistent across every generation.
Video generations
Elements can't be tagged directly in text-to-video prompts. Instead, generate your image with the Element tagged first, then convert that image to motion using image-to-video. This gives you full control over how your Element appears before it moves.
Storyboarding
When you generate a storyboard from a script, LTX Studio automatically identifies characters, objects, and locations and pulls in matching Elements. Your storyboard starts with the right visual references already in place, with no manual tagging needed.
Edit, download or delete your Elements
All your Elements live in the Elements tab, where you can view, edit, download, or delete them at any time. Hover over an Element and click the options button (three dots) to see the available actions.
You can delete, replace or add to an Element's image reference bank, change a HEX color code, or change a Character Elements' voice. However, Elements can't be renamed once created.
Deleted Elements can't be recovered. Before deleting, make sure you have the reference images saved — you can download any image generated in LTX Studio to your device. That way, if you want to recreate the Element later, your assets are ready to go.
Frequently asked questions
Which plans have access to Elements?
Elements are available on Standard, Pro, and Enterprise plans. See LTX Studio plans for a full comparison.
Are Elements shared across all my projects?
Elements are created inside and live within an individual project. However, users can recreate any Element in a new project by using the same image assets (or HEX code for Color Elements). Simply open your new project, click New Element, and select the same images from your asset library or upload them from your device again.
On Enterprise plans, Brand Kit lets admins upload a pre-created set of Elements and distribute them across the organization. Team members can import one of their org's Brand Kits from the Elements tab.
How many reference images should I upload?
You can upload up to 10 reference images per Element. For characters and objects, at least 3–5 images from different angles tends to give the best consistency. For logos, fonts, and styles, 1–3 clean, high-quality images is usually enough. More isn't always better, especially for Style Elements where duplicates or too-similar images can skew the output.
Can I use Elements in video generations?
Yes, with one step in between. Elements can't be tagged directly in text-to-video prompts. Generate your image with the Element tagged first, then convert it to motion using image-to-video. This workflow is supported across video generation, Storyboard, motion control, and Audio-to-Video.
Why does my Element look inconsistent across generations?
A few common causes: reference images with mixed backgrounds or lighting, too few images for complex subjects, or low-resolution uploads. For characters, make sure at least one frontal view is included. For Style Elements, check that your reference images aren't too similar to each other — variety helps the model understand the aesthetic rather than fixating on a repeated detail. Re-uploading with cleaner references usually resolves drift.
Do Elements work across all generation models?
Element compatibility can vary depending on which model you're generating with. If an Element isn't producing consistent results on a particular model, try switching to a different one and compare outputs.
What's the difference between Elements and Brand Kit?
Elements are project-level individual ssets, created within a single project and only available there. Brand Kit is an Enterprise feature that lets organization admins compile a set of Elements and share them across any projects owned by members of the organization. If you're on an Enterprise plan, Brand Kit means every team member starts with the same approved assets – useful for creators working on the same campaigns, brands or products.
What file formats do Elements support?
Image-based Elements (Character, Object, Location, Logo, Font, Style, Other) accept JPG, PNG, HEIC, WEBP, and AVIF files. Color Elements don't use image uploads. You enter a HEX code directly when creating them.